When You Don't Care And Look Great (Fashion Lingo #2)

Every week, or at other undetermined semi-regular intervals, we bring you a radically unofficial definition of some term used or overused by those in the fashion blogging industry.

Insouciance: n. Casual lack of concern (about what society thinks, presumably). Used to refer to edgy or rebellious street style. The first time I saw this word was in the phrase “false insouciance,” lamenting the fact that everyone is concerned and pretending to be not concerned instead of being actually not concerned. Use it to describe someone who looks like they aren’t trying too hard, even though we all know they spent $2,148 and 6 hours perfecting that look.