After working both soul-sucking office jobs and okay jobs where everyone hated the work but loved the people, we knew we wanted to build a company everyone loved. Riding inspiration and passion isn’t enough, though. We needed practical sales skills to make our dream a reality. Ecommerce is a risky business, and our rise to the top was not without some major struggles. But there were great people who stuck with us and who helped us out. It turns out that working with a good heart meant something. Every time we tried to do the right thing, things went right.

We learned that the best strategy is responding to what customers want, especially when no one else is doing it, so we put that front and center as we designed new cases. We learned that taking care of people and growing together is the most important thing, so we built a company culture that provides for employees and helps them become more independent. The result is incredibly rewarding.