We designed this iPhone 7 Plus case after we got feedback that people wanted to see a true armor-style look. We went for a single-piece armor case with a slightly rugged, high-protective aesthetic. Since we never make a case without some detail that elevates the look, we added the fine textured details and an interior pattern. This iPhone 7 Plus case has evolved subtly since its first release, because we’re always seeing little things that could improve and we aren’t afraid of stepping it up, even when the original design is selling well. That’s how you get the best possible product, by constantly improving one tiny step at a time.